The ELBA and BIG Alliance Toy Appeal 2025

We are delighted to partner again with ELBA in their 35th year on running this campaign. The campaign will provide toys and holiday gifts for children from under-resourced backgrounds in East London and Islington. In some parts of East London, sadly over 50% of children live in poverty. The donated toys and distributed to children to spread seasonal cheer and to help ease the financial burden of the holidays for parents and caregivers.

You have the choice to give money or purchase gifts directly from a specially curated gift list held at Amazon - click https://www.amazon.co.uk/hz/wishlist/ls/2S110STH158T?ref_=wl_share. (If you get a message saying an item has already been purchased - IGNORE IT!)

Thank you so much for supporting the 2025 Toy Appeal!

Best wishes

Andrew