Around the world, our Avolta communications team - the 'Comms CREWsaders' - will walk, run, jog, skip and yoga our way through our own global 26-day marathon. Each day symbolises one mile of the great race that is the Moodie Davitt KickCancerThon, and each day we will dedicate 40 minutes, in memory of Sinead Moodie, our valued partner in communications at The Moodie Davitt Report, who so sadly passed away on 1 February at just 40 years old.

1 February was also the official launch day of Sinead's inspiring KickCancerThon fundraiser - a brave and powerful act against cancer, and a loud call to action for all of us in the industry. All donations raised from our 26-day marathon will go to Sinead’s chosen charity, The Royal Marsden Cancer Charity.

To our families, friends and colleagues, we warmly invite your encouragement and support as we each take on this personal challenge, united by a shared purpose and a common goal. We stand together with her family, and her teammates, honouring Sinead's remarkable spirit.