I’m pedalling 300 km from London to Paris because a close client come friend at Dior once had nowhere to turn when his little boy was diagnosed with a rare chromosome disorder—until the charity UNIQUE stepped in.

They became his map, megaphone and midnight helpline, and I want every family in that situation to have the same lifeline.

The ride will hurt, but I get to choose this pain; those children don’t get to choose theirs. So each mile is my promise that “I can” for the kids who can’t—please help me turn my sweat into the support they desperately need.