Last April, my good friend Fintin suffered a serious head injury while playing football and lost his sense of smell. You don’t realise how much it matters until it’s gone—taste dulls, memories lose their triggers, and everyday scents you took for granted just disappear.

Smell loss is rarely talked about, but it has a real impact. That’s why he's taking on this tough challenge with myself and our buddy Kevin —to raise money and awareness for those, like Fin, who’ve lost their sense of smell.