My name is Pete and on the 1st September 2018, I started a campaign called 10'000 Donors. Our purpose was to raise awareness of the life-saving power of stem cell technology and how every one of us has the potential to be a lifesaver.

To date, nearly 100'000 people have registered to be potential donors and 17 have gone on to donate to a patient in need.It is a simple game of numbers, and it does work.

The catalyst for the campaign came from a personal diagnosis of Myeloma, an incurable blood cancer, that led to a prognosis of 7 years unless I could find myself a stem cell donor.

Still to this day I am yet to find my match.

As a mixed race man, the odds of me finding a donor were unacceptably reduced compared to people of a white European heritage (32% vs 72%)

This health inequality is very fixable, so we are launching a new marketing campaign called #GOBFORGOOD.

Partnering with DKMS, this campaign aims to highlight the health inequality that exists today and raise awareness and funds for the charity who will use all monies raised to specifically engage minority ethnic communities and increase their representation on the global stem cell register. DKMS are dedicated to the fight against blood cancer and blood disorders. Their mission is to provide a matching donor for every blood cancer patient in need of a blood stem cell donation and improve blood cancer therapies through research.

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