Swindon is often the punchline of a joke. You’ll hear people say, “The best thing about Swindon is how close it is to other places.” Older Swindonians reminisce about a time when the town was thriving.

But WAY believe in a better story for Swindon, one made possible by the Swindon community. Donating towards my Way52 walking challenge from Goring to Swindon truly has the power to change lives.

Right now, children and young people in Swindon face real challenges:

1 in 4 children live in poverty.

18–24 year olds are more likely to be unemployed.

Children and young people are more likely to attend A&E due to self-harm, need additional support in education, and be affected by crime or exploitation.

It doesn’t have to be this way.

WAY is Swindon’s young person–led charity, creating lasting, positive change through high-impact, sustainable projects that help children and young people overcome disadvantage and thrive.

Together, we can help rewrite Swindon’s story.