At The Perfume Shop, we are coming together to support Alzheimer's Research UK in a heartfelt initiative this February.

Every three minutes, dementia takes away the joy of countless lives, leaving families and friends grappling with the heartache of lost memories and shared moments.

As we prepare to walk 28 miles throughout February 2026, we are reminded that research is our beacon of hope. It is through your generous donations that scientists and researchers can continue their vital work in diagnosing dementia, developing new treatments, and ultimately finding a cure.

We invite you to join us on this journey. Your support can make a significant difference in the fight against dementia. Together, let’s change the ending for those affected by this condition. Please consider donating £100 or whatever you can to help us reach our goal and bring hope to many.

Watch and share our new film: https://bit.ly/ARUKForACure