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On September 3rd, I will embark on a three-day cycling challenge from London to Amsterdam in support of GroceryAid. The ride will start in London, meandering through the beautiful countryside of Essex before heading to Harwich for an overnight ferry to the Hook of Holland. Upon arriving, I will continue my journey through the heart of the Netherlands, passing through The Hague and Rotterdam before reaching the iconic city of Amsterdam.

Greenyard Frozen UK is extremely proud to support GroceryAid and the important work they do for our industry. This challenge is my personal way of contributing to their cause.

GroceryAid provides emotional, practical, and financial support to individuals across the grocery industry. Whether someone is facing a crisis, dealing with mental health challenges, or struggling to make ends meet, GroceryAid is there to help.

By fundraising for GroceryAid, we are helping to ensure that no one in our industry has to confront life's toughest moments alone. Every donation truly makes a difference.

This event is more than just a ride; it represents the strength and unity of our industry as we come together to support one another.