At THE PIG, people are at the heart of everything we do. That's why we're proud to support Hospitality Action and The Drinks Trust, two charities dedicated to looking after the people who make our industry so special.

In September 2026, seven riders from THE PIG will step firmly out of their comfort zones to cycle over 450km across three days, travelling from THE PIG in Brockenhurst to Maison Bollinger, France! It will be a hugely demanding challenge, but the team are taking it on with huge determination to raise as much money as possible for two charities that mean a great deal to our industry: Hospitality Action and The Drinks Trust.

Hospitality Action provides vital financial, physical and mental wellbeing support to hospitality workers facing hardship, while The Drinks Trust offers welfare, wellbeing and career support to those working across the drinks industry. Together, they help the people who spend their lives looking after others.

Thank you for taking the time to visit our team fundraising page. Every donation, big or small, will help Hospitality Action and The Drinks Trust continue their invaluable work supporting the people at the heart of hospitality.