Starting from 3rd July 2025 the staff at Indelible Data will be using a rowing machine in the office to row 6 lakes of Cumbria, Windermere, Basenthwaite, Ullswater, Derwentwater, Buttermere and Coniston. Completing 5 miles each in the office until 18th July where we will take to the water and complete 4.5 miles each in Kayaks, making this a total of 75 miles. This is to raise money for the Great North Air Ambulance who rely solely on charity donations.

At Indelible Data, we greatly admire the life-saving work of The Great North Air Ambulance Service (GNAAS). Operating throughout the North East, North Yorkshire, and Cumbria, their dedicated, doctor-led critical care teams provide urgent medical assistance to those in need - whether on remote fell tops, busy roadsides, or city centers.

With 1,640 callouts last year alone, GNAAS plays a vital role in delivering advanced treatments at the scene of an emergency, often making the difference between life and death. Their rapid response, via both helicopter and emergency vehicles, ensures that severely injured or critically ill patients receive the highest level of pre-hospital care when every second counts.

As a company based in Cumbria, we recognize and appreciate the crucial impact GNAAS has on our local communities. Their unwavering dedication to saving lives is truly inspiring, and we are proud to support their mission in any way we can.

This year, we are committed to raising funds for this incredible cause through various initiatives. Our very own Business Development Manager, Georgia, and Office Manager, Cheryl, have taken on the challenge of running the Great North Run in support of GNAAS! Please help us reach our goal of raising £1,000 this year to support their life-saving work. Every donation makes a difference!