This IWD Intercity is supporting My Period because no one should have to choose between essential hygiene and everyday living costs. Period poverty is a very real issue across the UK, affecting education, wellbeing and confidence. As a business rooted in communities across the country, we believe access to basic health products is fundamental to dignity and equality. Supporting My Period aligns with our commitment to creating positive social impact where it matters most.

My Period’s work providing free products, education and open conversations reflects values we care deeply about, inclusion, opportunity and empowerment. By fundraising for them, we are helping to break down stigma, support young people and ensure that everyone who menstruates can participate fully in school, work and daily life without disadvantage.