Who runs in jeans? We do — all for an incredible cause.

What started as a one-off idea — running the Belfast City Marathon in a pair of Hattric Ultra Flex jeans — has turned into an ongoing challenge.

Declan Leung took on the original challenge, and now others are stepping up to do the same. More runners are taking on the Comber 10K and the Ards Half Marathon, all wearing jeans to raise money and awareness for Prostate Cancer UK.

It’s not your typical race gear, but that’s what makes the challenge stand out. We wanted to do something different to spark conversations and help raise funds for a cause that affects 1 in 8 men in the UK.

We’ll also be running fundraising activities in-store throughout the summer. Every penny raised goes directly to Prostate Cancer UK to support their vital work.

This is a challenge we’re proud to keep going — and we’d love your support.

No donation is too small.

Thank you so much. 💙

Street Life