Hi lovely people - I’ll be running the London 10k on July 14 for First Love Foundation. They are an amazing, small charity that are dedicated to tackling poverty and helping those living in one of the UK’s poorest areas- Tower Hamlets.

Tower Hamlets sits in the 1% of the most deprived of England’s 326 local authorities and has the highest rate of child poverty in London with over half the children in the borough living in poverty. Burberry matches donations we raise up to £3k- anything donated is SO appreciated, but will also be doubled!! 🙌

Thanks so much,

Jess xx

A note from First Love Foundation:

Dear Supporters,

Thank you for choosing to be a beacon of hope by running for First Love Foundation this year. Your commitment empowers ourmission to transform lives across London, and we are immensely grateful for your support.

At First Love Foundation, we believe in more than just alleviating immediate needs — we are dedicated to fostering lasting change. With over 14 years of unwavering dedication, we have honed our approach to reach the most vulnerable households in our community. By offering high-quality advice at the point of need, we not only uplift individuals but also pave the way for thriving communities.

Our vision is bold: a Britain without poverty. Guided by love and compassion, our mission is to empower individuals to carve their own paths to independence. We don't just provide aid; we walk alongside those we serve, offering not just a handout, but a hand up.

From humble beginnings as a foodbank in 2010, we have evolved into a trusted source of accredited advice and support. We understand that addressing the root causes of poverty requires more than emergency assistance — it demands holistic solutions and genuine partnership.

By supporting First Love Foundation, you're not just donating; you're investing in a brighter future for countless individuals. Your generosity enables us to break down barriers, spark hope, and create pathways to prosperity for those in need.

Together, we are pioneers of change.

Thank you for being part of our journey.

With heartfelt gratitude,

The First Love Team