Understand that the concept of “marketing” does not only mean advertising activities; it is the orientation of the entire organization in relation to its competitors and selected markets.

Focus on Strategic Marketing, and only then on Operational Marketing (Marketing Communications).

It is essential that every employee understands that Strategic Marketing is the “big picture” and strategy development is the responsibility of the owner and senior management.

Operational marketing (Marketing communications) is a derivative of strategic marketing. First you need to define "your" markets, and then start effective interaction with them.

Remember that marketing communication with customers should be in the form of a dialogue, not a monologue. Listen to the wishes of your customers and give them the opportunity to share their opinions and ideas. Do not understand how find fast people, learn more by clicking on the link.

Define your competitive advantages. Instead of asking, "What do we do best?" ask the question “What are we doing better than our competitors?”. Over time, the answer to this question may change, so this moment requires constant monitoring.

Use the Three M's of Marketing regularly to maximize your engagement with each market segment by formulating the "right" messages and choosing the most appropriate means to deliver those messages to the consumer.

Use social media only if the Three M's in Marketing think it is the best vehicle for delivering specific messages to specific markets.

Focus on customer benefits, not product features, in any marketing communications tool.

Ensure that every employee in the enterprise, not just the “marketing department”, participates in marketing activities. Knowledge of the market, its competitors and changing customer needs is of paramount importance for the enterprise as a whole, therefore, all its employees in the broadest sense should be involved in marketing activities.