A flower heritage business raises money to preserve and promote rare and beautiful flower varieties that are at risk of disappearing. The funds help expand the collection by acquiring new and unique flower species, improve growing facilities such as greenhouses and gardens, and support research to find better ways to cultivate and protect these flowers. Additionally, raising money allows the business to organize events, workshops, and awareness campaigns to educate people about the importance of conserving flower diversity. Financial support also enables the purchase of equipment for proper care, storage, and distribution of flowers, ensuring that these precious varieties reach gardeners and flower lovers around the world.