As the cost of living continues to rise, statistics on hunger and food insecurity are becoming increasingly alarming. The latest Food Insecurity Tracker from the Food Foundation has found that 4 million children are at risk of starting their day hungry. This threatens the health, well-being, and contribution of a whole generation. We must bring further awareness to this growing issue. To do so, 10 individuals will be putting ourselves in their shoes, and will be attempting to break a Guinness World Record. Around about breakfast time, without having breakfast, we aim to collectively deadlift over 250,000kg in 60 minutes. The pain we will go through is a fraction of what these kids go through daily, so we are going to lift for breakfast! This will be taking place at the amazing Powerbase Gym at Loughborough University on the 21st August 2023