UM is a global media agency connecting brands with consumers and communities every day.

In line with our core values of community, curiosity and courage, every year we set aside time for our UM Better World Impact Day to contribute to those communities, causes and concerns that are most dear to us.

For UM Impact Day 2025, we are proud to be partnering with The Ruth Strauss Foundation. We're supporting the fantastic work they do in providing emotional support for families with dependent children, facing the death of a parent to cancer.

We are stepping up to a cricket-themed half-marathon walk from Lords to the Oval to raise money to support the incredible work the foundation delivers every day. Every penny you donate makes a huge difference in visionary research into rare cancers, lung cancer and provides vital well-being to the families facing the death of a parent.

Fighting the lung cancers you don’t hear about. Supporting the suffering you don't see.

Please give if you are able. The foundation is only able to do the amazing work they do because of people like you.