Beyond the obvious appeal of raising money for Maggie’s, Fund raising activities are notoriously difficult for businesses to make happen, businesses are always busy and even busier to try and get the time to speak to colleagues.

This event is a great way for me to take a day, do some good beyond the business and speak to people I should be staying in touch with more often than I probably do.

Maggie's has approached local business leaders and entrepreneurs and ask if they would be prepared to be locked up for Maggie's. To our delight they agreed, and here we are today. Our courageous jail birds have been charged with outrageous fictitious crimes and are now in cuffs and behind bars!

Bail for each has been set at £1,000 and now the criminals have been sent down to contemplate their crimes and go about raising funds to pay their bail.

Having traded in their freedom for Maggie's the challenge they face is to muster all their powers of persuasion and call on the collective goodwill of their networks to raise funds for Maggie's Cancer Centres. Their freedom & their reputation depend on it!

Jail or bail is sure to be fun for everyone involved, but let's not forget the important reason behind the event: to raise funds to support people with cancer.

Thank you