• To raise awareness and money for a vitally important cause – Breast Cancer.

• It has been really important for us to recognize a cause that ultimately has affected everyone directly or indirectly in some way and many people will have a story to tell. It is important that we do what we can both individually and as a business to support something so prevalent.

• To collaborate and encourage inclusivity across global offices – we are one and we need to remember that, and this awareness month is an international initiative, so it felt even more important.