Prima Healthcare Group's nominated Charity for 2026 is The Pied Piper Appeal. Please give generously to support our runners who have kindly committed to help raise money for this amazing charity.

The Pied Piper Appeal was founded in 1992 by local hairdresser Peter Hickman and £4 million was pledged to build a new Children's Centre at Gloucestershire Royal Hospital. The money was quickly raised with the centre opening in 2004.

Since then, The Pied Piper Appeal have continued to fund the Children's Centre along with supporting SEND Schools with equipment and resources, Sending children with life-limiting illnesses and their families on memory making Wish Holidays, and improving children's experience with Mental Health facilities.