This January, our team is taking the plunge—literally. We’re committing to a cold-water swim every single day in January as part of the January Daily Dip. It’s a challenge that strips things back to the basics: breath, bravery, and the moment you step into icy water where excuses quickly dissolve. Cold water has a way of changing perspective. It sharpens the senses, clears the mind, and reminds us just how powerful it is to do something hard on purpose.

Each dip will be a shock to the system, but also a reset. The cold reinvigorates, energises, and leaves you feeling more alive than you did before you went in. On the toughest days—when the water feels impossibly cold and motivation is running low—we’ll be carried by routine, resilience, and the knowledge that challenge is where growth happens.

Just as importantly, this event brings people together. Whether it’s shared nerves before the plunge or huddling together afterwards to warm up, the January Daily Dip is as much about community as it is about cold water. We’ll be supporting one another, laughing through chattering teeth, and proving that difficult things are always more worthwhile when faced as a team. Thank you for supporting us—and for being part of what makes this challenge truly meaningful.