Hi Beautiful People,

On 23rd September 2023, I will be trekking 100km within the Dunes of Wadi Rum and Petra in Jordan along with 119 colleague in the spirit of Sustainability.

With no access to typical facilities like hot showers, WiFi and a comfortable bed, everyone will be carrying their own personal equipment and camping gear for 5 days, sleeping rough in the middle of nowhere.

Why are we doing this?

To support sustainability growth and raise funds to empower communities economically and promote child safety through a non-profit organization Jordan River Foundation (JRF)

Funds will be used for the below projects, in line with the sustainability (environment) theme :

1) Wadi Rayan Project – Established in 1997, the Wadi Al Rayan Project revolutionized the use of cattail reeds and banana leaves as raw manufacturing materials, which were previously burnt and disposed of, posing as an environmental hazard to the Wadi’s inhabitants. Cattail reeds and banana leaves (over 10 tons each year) are used to produce handwoven environment friendly products, including baskets, coasters, mats, wall hangings among other home accessories.

2) Solar Panels Project – Purchasing and installing solar PV panels to use the abundant sunlight in Jordan, reducing the dependency on non-renewable energy. These solar PV panels produce over 340,000 kWh of energy, leading to over USD 120K saves annually

I wont achieve this without your support!

Yalla show some love and give back to your community

#Sustinability#Trek#100km#JRF

More about Jordan River Foundation

" A Jordan for safer children, equal opportunities & sustainable growth "

Chaired by Her Majesty Queen Rania Al Abdullah, the Jordan River Foundation (JRF) was established in 1995 as a non-profit, non-governmental organization. Over the past 28 years, JRF has been instrumental in helping Jordan’s vast local communities realize their potential as proactive citizens contributing to their social, economic and familial prosperity. JRF has been a prominent advocate of social justice, poverty alleviation, and the economic independence of Jordanians and refugees alike; through a series of award winning community empowerment and child safety programs. JRF believes in supporting homegrown solutions that are designed to engage local communities and help them address their challenges, while placing the well-being of children at the center of its empowerment vision.