RED for a REASON is a 30 day social media campaign created by Sydney makeup artist Danielle Butcher. Every day in June, Danielle wears a red lip and posts it across social media — growing a trend, building a community and raising funds for WAGEC.

Our goal is $50,000 AUD. Every dollar goes directly to WAGEC, supporting women and children escaping domestic violence and homelessness.

30 days. 30 red lips. One reason. Join the movement.