Every 3 minutes dementia steals a happily ever after. Research is our only chance of changing the ending for people affected by dementia.

Donation helps scientists and researchers at Alzheimers Research UK find new ways to diagnose dementia, develop new treatments and find a cure for dementia.

Hopefully the thought of a bunch of RSA Pricing people (Dan, Charalampos, Eesha, Graham, Joe, Josh, Koujali, Phil and our leader - Kim) running the 15km of Tough Mudder and slogging though mud, ice baths, tunnels and electric shocks will motivate you to contribute.