No one should have to choose between eating and staying clean.

Yet hygiene poverty affects 4.2m adults in the UK. The cost-of-living crisis has pushed over 1m people more into hygiene poverty since 2022.

Keeping clean is a human right and basic hygiene products - soap, shampoo, deodorant, period products - aren't luxuries, they're everyday necessities. And they mean a child can go to school without worrying about being bullied, a parent doesn't have to choose between products for themselves and their families, and people can leave their homes feeling clean, confident, and ready for their day.

Every pound will mean we can do more to reach families across the UK, through our community of amazing volunteers who are working day in, day out all year round. They're giving people access to the basics they need - and they need your help.

I'm so proud to lead this charity and to be running alongside colleagues to raise vital funds.

Join us in our mission to end hygiene poverty and build a more equitable society for all.

Because everyone deserves to feel clean.