On Friday 3 October, members of the Salesforce UKI Success team (Tom Handley, Melissa Bickford, Helena Mathieson, Aish Padmanabhan, Anna Craddock and Corinne Orr) are taking on the challenge of Boycott your Bed, sleeping out to help the children across the UK who go to bed every night feeling unsafe, cold, hopeless . We are raising vital funds for Action for Children.

4.5 million children now live in poverty in the UK. That’s 31% of all children. Tonight, many children will go to bed hungry. Struggle to sleep in a cold, damp house. And start the next day without a warm coat or shoes that fit. It’s relentless.

But it doesn’t have to be like this.

With every minute, every hour spent braving the elements – we could help Action for Children give a child warm clothes, hot meals and a proper bed

Please support us with raising vital funds and help more children have a safe and happy childhood. £50 could pay for new shoes for two children, £65 could help more children have a safe and happy childhood.

Childhood is precious. There isn’t long to get it right. But we can take action for children so they don't miss out.