SHIFT Active Media's End to End Challenge, for One More City

SHIFT Active Media is raising money for The Institute of Cancer Research (ICR)
Donations cannot currently be made to this page

End to End, for One More City · 17 December 2024

Campaign by The Institute of Cancer Research (ICR) (RCN HMRC Registered)
One More City will be back on the road in September 2025, Pisa to Nice.

Story

The festive season is here, and with it comes our annual Christmas challenge! This year, we’re taking on our biggest test yet: riding the iconic distance from Land's End to John O'Groats—1,496km—with the aim of doing it in just 24 hours! It’s ambitious, it’s tough, and it’s all for a cause close to our hearts.

We'll use two Zwift Ride Smart Bikes (the all-new set up from Zwift) cycling continuously, we'll push hard to cover 62.3km every hour. It’s going to be an incredible test of endurance, teamwork and determination.

We are riding in support of One More City, a charity dedicated to advancing research and understanding of secondary breast cancer. Their work not only enhances knowledge but also generates vital funding for innovative research, helping people live longer and better lives. It’s a cause we are proud to support.

Whether you just give us a Kudos, join us for part of the ride, or donate to One More City, your support will make a difference. We would be really grateful for any donations - thank you.

Help SHIFT Active Media

Sharing this cause with your network could help raise up to 5x more in donations. Select a platform to make it happen:

You can also help by sharing this link on:

Donation summary

Total
£3,161.61
+ £677.99 Gift Aid
Online
£3,141.61
Offline
£20.00

Charities pay a small fee for our service. Learn more about fees