One Firm One Day will see thousands of PwC people across the UK take part in fundraising and volunteering for a number of charities.

This year, for One Firm One Day, the PwC Strategic International Markets team are coming together to raise money to support Tommy's in the work they do to support research into miscarriage, stillbirth and premature birth, via the PwC Foundation. All donations (up to a total value of £3k) will be matched by PwC.

The team will be taking part in a sponsored 7 mile walk around the perimeter of Richmond Park on 22 May 2025 (the initial suggestion of a sponsored outdoor swim did not go down well!). This is to support all of the many lives that have been affected by miscarriage, stillbirth and premature birth (Tommy's estimates that 50% of people have either experienced, or know someone who has experienced, baby loss) - but has been particularly inspired by my story of the unexplained death of my baby at 20 weeks pregnant, back in November.

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I posted this story on my Linkedin a few weeks after my loss, so I won't go into detail again here, other than to explain why raising this money feels so important to me.

One of the main emotions that you experience when your baby dies in pregnancy is powerlessness, and it has felt very important to me to do something small to help with research and funding in this area. When I found out at my routine anatomy scan that my baby had just died, the consultant told me that around 50% of miscarriages/stillbirths (where investigations are carried out) have no known cause. A month or so later, after receiving placenta and genetics reports, as well as blood tests on me to confirm that baby and I were both ostensibly "healthy," I was listening to a radio report about NASA's $1.5bn Parker solar probe flying closer than humans have ever got to the sun's atmosphere. Scientific research is - obviously - very important, but it did make me wonder why we dedicate so much time, money and resources to understand the world outside our planet; but still know so little about how all of our lives begin - and why, sometimes, they end before they have even started.

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We are raising money for Tommy's as they've done such amazing work in this space, including in trials that will directly impact my care plan in any future pregnancies. With just 1p of every £1 spent on pregnancy care in the UK spent on pregnancy research, your donations can really have a massive impact:

✨£5 could provide a day of vital lab materials for a project at Tommy's National Centre for Preterm Birth Research, where scientists are aiming to understand more about the structure of the cervix

✨£10 could fund a day of vital lab materials for a project looking at how high blood sugar can impact the development of the placenta and lead to baby loss

✨£20 could fund a day of learning more about Delayed Villous Maturation, so scientists can learn why the 'villi' - tiny finger-like structures in the placenta - don't always develop as they need to

✨£50 could go towards over a day of PhD research to understand more about the link between air pollution and preterm labour

✨£100 could provide a week's worth of vital lab materials for scientists testing anti-inflammatory drugs to find out if these can help the placenta work more effectively

✨£200 could go towards a week's worth of kits neededed to analyse DNA samples from people who've experienced a miscarriage

✨£250 could fund two research midwives for a day to provide support and treatment to families who have previously lost their baby

✨£500 could provide a week's support for researchers looking into what causes premature labour

✨£2,000 could provide a month's support for a Tommy's researcher working to better understand risk factors for second trimester loss

Please do donate, share, or even just read my story - as this remains a taboo topic and I would really like for that to change a tiny bit. 🌻