Since Pure started working with Magic Breakfast in March 2023, we have raised enough money to pay for over 70,000 breakfasts. We hope that our next fundraising event – the Thames Bridges Trek – will enable us can get to over 100,000 meals. And with your support, we can do it!

On Saturday 14th September, we have more than 40 of the Pure team walking 25km across London’s Bridges from Putney to Tower Bridge for our charity partner. This physical challenge will test everyone involved, but will be worth it to raise as much money as possible for Magic Breakfast.

As the cost of living continues to rise, statistics on hunger and food insecurity are becoming increasingly alarming. The latest Food Insecurity Tracker from the Food Foundation has found that 4.3 million children are at risk of starting their day hungry. This threatens the health, well-being, and contribution of a whole generation. For just 28p Magic Breakfast can give a can give a child a nutritious breakfast as well as wrap-around support.

Please support us to support them.