In September, 7 ASDA commercial colleagues will be cycling alongside another 180 other riders to raise money for GroceryAid—the charity that’s there for grocery industry colleagues when life gets tough.

I’ve seen first-hand the difference GroceryAid makes: from helping people through financial hardship, to providing counselling and legal advice when it’s needed most. Last year, demand for their help surged by 93%, and they supported over 78,000 people.

This ride isn’t just about miles—it’s about making sure that support is there when it’s needed.

Every pound you donate will help keep GroceryAid’s work going, and it will give the 7 of us the motivation we will no doubt need.

Thanks for your support and donations