Why we are supporting 4Louis

Verve has chosen this charity as its annual charity partner for 2025. This charity is particularly close to one of our team members' hearts (Kylie), and it's comforting to know that we can give back to a charity that she holds so dear in memory of her baby daughter, Olivia Ivy Rushton-Orton.

Kylie and her partner received amazing first-hand care from 4Louis during the most difficult days, and are forever thankful for the time they were able to have with Olivia because of 4Louis.

By supporting 4Louis, Olivia’s legacy lives on and we can help other families in need.

A bit about 4Louis

4Louis works across the country to support anyone affected by miscarriage, stillbirth, and the death of a baby or child. They understand the pain and heartbreak that families go through and are dedicated to providing support and comfort during this difficult time.

4Louis provides memory boxes filled with keepsakes and mementos to help families create lasting memories of their loved ones. They also provide useful tools, equipment, and training free of charge to hospital units, hospices, and other professionals who work with grieving families.