£2,500 - Hit

£5,000 - Hit

£10,000 - New Goal

48 Hours to summit the height of Mount Everest. The Unforgettable Challenge in aid of Alzheimer’s Research UK. #ForACure

In March 2025, Bradley Palmer and Robbie Tighe will take on The Unforgettable Challenge to raise funds for Alzheimer’s Research UK. Over 48 grueling hours, they’ll climb Ben Nevis repeatedly - back-to-back - until they surpass the height of Mount Everest. And to cap it off, Robbie will then run the London Marathon, making every step count toward a cure for dementia.

Why We’re Doing This:

If nothing changes, 1 in 2 of us will be directly impacted by dementia - whether through developing the condition, caring for someone with it, or both. That’s why we’re pushing ourselves to the limit, for those affected by Alzheimer’s and raising awareness for life-changing research.

As the UK’s leading dementia research charity, Alzheimer’s Research UK is committed to finding a cure. They’re transforming how we treat, diagnose, and prevent dementia - and with your support, they’ll keep going until no one has to face the heartbreak of this disease.

“Our grandparents, like so many others, have been deeply affected by dementia. This challenge is personal. Knowing that our loved ones - and even ourselves - could one day face this condition drives us to live the most unforgettable life we can, and we hope you will too."

How you can help:

Every donation goes directly to Alzheimer’s Research UK, with funds being handed over on the day of the London Marathon in April 2025. Together, we can make a difference - one step, one summit, one unforgettable challenge at a time.