‘Swap Your Shop’ is a fundraising activity enabling you to support a Bradford based charity, the Anchor Project, whilst gaining a first-hand insight into the issues faced by people on low incomes. The challenge is to live on a significantly low food budget for a week, similar to those living in poverty in the UK. The challenge cannot exactly replicate what it’s like to live on a very low income, but it does give an insight into the realities faced by people who are struggling right now.