This year, I am taking part in an incredible initiative called “Bag of Love”, which provides a Christmas gift bag to over 9,000 prisoners across the UK.

Christmas can be one of the hardest times for people in prison.

Many have no family contact, no support, and no reminder that they are still human, still valued, and still seen.

A simple bag worth just £8, can restore dignity, hope, and the belief that someone still cares.

These small acts of kindness have been shown to support better mental wellbeing, reduce reoffending, and help with reintegration back into society.

🌱 Watch MJ’s incredible testimony - which a direct result of this initiative. 🌱

This cause matters because people in prison are often forgotten, but they shouldn’t be. Everyone deserves compassion, especially in places we rarely look.

My (Regrettable) Challenge to Raise Funds

As many of you know:

If it’s not summer, I live in thermals. I hate the cold.

So to make this effort meaningful… and mildly torturous…

For every £100 raised = I will do a 3-minute cold plunge. DAILY.

Yes.

Freezing.

Three full minutes.

Every day.

My target is £2,000, which means up to 20 days of icy misery for me.

I’ll be posting updates (including the suffering) to prove I’m keeping my promise.

How You Can Support the Bag of Love Initiative:

🎁 Sponsor a Bag: Just £8 provides a gift bag with essentials for someone who may otherwise receive nothing this Christmas.

Every £100 adds another day of cold-plunge misery for me.

📣 Share this Campaign

Help spread the word so we can reach more people.

💬 Learn More / Sponsor Directly:

Visit the website: www.crclondon.com/bag-of-love

This campaign is about compassion and dignity.

It’s about reaching people who may not have heard a kind word in years.

It’s about reminding someone:

“You’re not invisible. You matter.”

If I have to freeze for a few weeks to make that happen, so be it.

Let’s hit £2,000 together and fill this Christmas with love. 💙

Let’s spread some love this Christmas!