Story
Walk This Way, ELIXIR is our agency-wide National Walking Month campaign running 1 to 31 May 2026, raising funds for Epilepsy Action while spotlighting everyday movement, active travel, and wellbeing in a way that stays welcoming to everyone.
All month, creators and staff can log movement in the format that fits their life and access needs, including walking, wheeling, assisted walking, short commutes, treadmill sessions, or movement minutes. No one is asked to hit a target, a pace, or a distance. The point is to show up in small, sustainable ways and contribute to one shared total.
We will track our combined progress on a single campaign scoreboard and turn it into a simple story we can all rally behind: How far can ELIXIR travel together in May? Alongside the tracker, we will share community check-ins, creator and staff spotlights, and practical wellbeing tips. Every update will include inclusive options like distance-free goals, accessible route suggestions, and prompts that celebrate participation rather than performance, so the campaign stays community-first from start to finish.
