Wild's fundraiser for akt - the albert kennedy trust

Wild Cosmetics is raising money for akt - the albert kennedy trust

National Three Peaks Challenge · 20 June 2025

Coming out, or being outed as LGBTQ+ can lead to young people being made homeless. This is the reality for 77% of the young people akt supports. We proudly offer safe homes and better futures for LGBTQ+ people aged 16-25.

Story

Lots of young people come out as LGBTQ+ to their families and are embraced and supported.

But that’s not always the case. Coming out, or being outed as LGBTQ+ can lead to young people being made homeless. This is the reality for 77% of the young people akt supports.

Sometimes families are unaccepting and abusive. The locks changed. Possessions destroyed. akt exists to support these young people and can offer safety and hope in an open and accepting environment.

akt help with housing and also to help them celebrate their identity.

This year, we at Wild wanted to do something a bit different for Pride. Rather than commenting without action, or sticking our fingers in the air and supporting a charity we don’t feel a natural link with, we wanted to find a cause that cuts to the heart of what we do at Wild.

We decided we wanted to partner with a homelessness charity that works specifically with members of the LGBTQIA+ community -- as access to personal care is a feature of homelessness.

The overwhelmingly popular choice -- and clear favourite! -- was the amazing Albert Kennedy Trust, or akt.

We didn’t want our support to only last for Pride Month. So, we’re supporting akt for 12 months, and during this time we’re undertaking an ambitious programme of fundraising events, skill sharing, internal and external education, collaboration and product donations.

28 of us will be completing the National Three Peaks Challenge in June and are aiming to raise at least £5000 for akt from this alone. Anything you can give would be much appreciated, thank you so much.

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Donation summary

Total
£5,494.28
+ £1,178.52 Gift Aid
Online
£5,494.28
Offline
£0.00

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