Eating the right food and maintaining a fit, healthy lifestyle are critical to the development and success of future generations—at school, in relationships, and in work.

Yet the sad reality is that many parts of today’s food industry are cutting corners. There’s a race to the bottom to provide “cheap” but nutritionally empty food. Global fast-food corporations line our streets, offering leftovers to disadvantaged communities while quietly driving greater dependence on ultra-processed meals. Weight-loss drugs promise quick fixes, but without developing the healthy bodily systems, habits, or long-term wellbeing that comes with consistent exercise and movement.

In an age of short attention spans, little time, and instant dopamine hits, these companies target vulnerable communities and young people, creating addictions and dependencies they never knowingly signed up for.

Children deserve better. They deserve the chance to understand what real food, to eat food that genuinely fuels their lives, and have the opportunity to participate in sport.

Ross and Will are passionate about this issue in society because of how vital good nutrition is to our own performance and well-being. Good food and being active fuels our work, our mental health, and helps us build friendships. We also love seeing others achieve their full potential. We see it every day in our gym: people unlocking their bodies through the right coaching, the right training, and the right fuel. We believe every child deserves that same opportunity—to access the nourishment and opportunity they need to thrive.

That’s why we’re fundraising for StreetGames and particularly their initiative Fit and Fed. Fit and Fed tackles three key challenges for families in under served communities: food poverty, inactivity, and isolation.

StreetGames exists to bridge the sporting inequality gap for young people from low-income, underserved communities. Since 2007, they’ve worked with community organisations across the UK to transform young lives through Doorstep Sport—an evidence-based approach built on the “5 Rights”: sport delivered at the right time, in the right place, in the right style, by the right people, and at the right price. Doorstep Sport creates healthier, safer, and more successful young people and neighbourhoods.

By donating, you will be supporting a great charity and give us the motivation to push through the training kilometres and the Brighton Marathon itself.

Thank you for helping us back real food, real health, and real opportunity ❤️