In September 2026, Ellen Warburton, Tearmh Taylor, Darren Littler, David Smethurst and Harry Dulson will join 190 dedicated riders from the grocery industry to embark on an extraordinary challenge, pushing their physical and mental limits. Their mission? To raise crucial funds for GroceryAid, the charity that supports their industry in times of need.

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The ride begins in London, winding through the picturesque countryside of Essex before heading to Harwich for an overnight ferry to the Hook of Holland. From there, riders will embark on an unforgettable journey through the heart of the Netherlands, navigating around The Hague and Rotterdam before reaching their final destination: the iconic city of Amsterdam.