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Genius Sports Charity Football Tournament for The Hummingbird Initiative

Raising money for The Hummingbird Initiative

Empowering Rural Communities to Alleviate Poverty Through Sustainable Change Who We Are The Hummingbird Initiative is a UK-registered Charitable Incorporated Organisation, working in Kenya, with our current focus in Kanjoo, Meru County. Founded by Winky Skevington and Will Travers OBE, our mission is to improve the quality of life and raise the standard of living for rural communities in Kenya—especially through education, supported by access to basic amenities, healthcare, economic empowerment, and sustainable infrastructure. Our name comes from a well-known story of a tiny hummingbird trying to put out a raging forest fire by carrying droplets of water in its beak. When other animals laugh at its effort, the hummingbird simply says, “I’m doing what I can.” That message lies at the heart of our work: we believe that every contribution, no matter how small, can make a meaningful difference when combined with the efforts of others. Our Mission and Approach Poverty is complex and interconnected, so we must look at the whole picture. Education, health, water, and economic opportunity all depend on one another. When children can learn without hunger in safe, well-equipped classrooms and families no longer spend hours fetching water, they gain the time and energy to study, work, and create opportunities for a brighter future. By addressing these needs together, we foster lasting, sustainable change.

Story

The Genius Sports Charity Football Tournament is back. Pit your skills against fellow betting and gaming operators and become our 2026 Champions.

Entry fee is £2,000 per team, donated to our chosen charity, The Hummingbird Initiative.

The Hummingbird Initiative is a UK-registered charity dedicated to relieving poverty and improving lives in the Kanjoo region of Kenya through sustainable, community-led development.

Benefiting more than 8,000 people and partnering with seven local schools, the charity focuses on healthcare and wellbeing, clean water and sanitation, food security, economic empowerment, education and sport in schools and the wider community — recognising the important role sport plays in strengthening wellbeing, community spirit, hope, and resilience in the face of poverty.

Please donate £2,000 to enter the match and help support The Hummingbird Initiative.

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