Prime vs Everest: The 24-Hour Treadmill Charity Challenge 🏔️

We are taking on a mountain-sized mission; climbing the height of Mount Everest seven times in just 24 hours, all to raise vital funds for Birmingham Children’s Hospital. That’s a total of 61,950 meters of elevation, on five treadmills, running non-stop, set to a punishing incline.

🗓️ When & Where:

Join us on Friday 19th September 2025 – Saturday 20th September 2025 at Touchwood Shopping Centre in Solihull, where the challenge will be live, loud, and full of energy!

Led by the team at Prime, with support from friends and family, we’ll rotate in shifts to keep the elevation climbing every minute of the day. It’s a test of grit, teamwork, and heart, because every step counts when it’s for a cause this important.

Why we’re doing it:

💙 To support the incredible work of Birmingham Children’s Hospital

💪 To push our physical and mental limits for those who face far greater challenges every day

🤝 To prove that together, we can move mountains

How you can help:

🔹 Donate: every contribution makes a difference

🔹 Sign up for a treadmill shift: join the climb!

🔹 Share our challenge: cheer us on and spread the word

Help us reach the summit, again and again and bring hope to children and families who need it most.

Let’s climb Everest x7 for the kids. 💙