‘Destination Gold’ is a new, innovative approach to engage local businesses to use the excitement of the London 2012 Olympic and Paralympic Games, to raise money and support Suffolk’s most talented athletes.

The Suffolk SportsAid Foundation, which is behind this major new initiative, has pledged to provide Suffolk companies with an opportunity to associate themselves with a world-class athlete.

Adnams has 'adopted' two athletes - wheelchair racer Brian Alldis and Triathlete Abbie Thorrington.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. So it’s the most efficient way to donate - I raise more, whilst saving time and cutting costs for the charity.

So please dig deep and donate now.