Story
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It has been a very long time since I last got involved in charity work.
While I was always quick to support others in their fund raising efforts, I
never seemed to find the time to actively support a cause I strongly believed
in. As a matter of fact it has been more less 25 years exactly when - deeply
touched by images of the famine in
- I organized a fundraiser at my high school in
to collect for disaster relief. While we did manage to raise a significant
amount of money, I also ticked off pretty much all parents and teachers stubbornly insisting on flying a massive "Save Ethiopia" banner right
above the site of the annual bake sale. Diplomacy and tact clearly were not my
thing back then.
What I did not know at the time was that the video footage that had had such a
profound effect on me and billions of people all around the world was shot by
legendary Visnews/Reuters cameraman Mo Amin (who tragically died during a plane
crash a few years later). It feels very right that now, a quarter century
later, it is once again the activities of the company that is now Thomson
Reuters that are leading me to ask for your support of a deeply worthwhile
cause.
We are supporting the Emergency Information Service (EIS) of the Thomson
Reuters Foundation. The EIS focuses on the often overlooked aspect of providing
access to life-saving information to those affected by earthquakes and other
catastrophes. Most recently during the devastating earthquake in Haiti the EIS
distributed vital information such as safe drinking water locations, aid
distribution, medical relief and the location of places of shelter in
situations when all other information networks have failed. Pls. have a look at
the link for further information.
http://ar.thomsonreuters.com/#/?section=event&event=6&chapter=0 (you need to copy the link into a browser - I can't seem to add the link)
What are we doing in return? A team of 35 dedicated cyclists from all parts of
Thomson Reuters have taken on the challenge of completing the 2010 edition of
the Etape du Tour which follows one of the toughest stages of this year's Tour
de France starting in Pau and finishing on top of the legendary Tourmalet. Make
no mistake: this is no walk in the park! Along with 9500 riders from all
over the world we will have to complete the 181 km course on July 18 with well
over 4500 m altitude meters featuring the legendary climbs of the Marie-Blanque
(9.3 km/ 7.9%) and Soulor (12 km/ 7.5%) before hitting the Tourmalet itself (18
km/ 7.9%). Temperatures in the in the
summer often exceed 35 degrees Celsius but can also drop to below freezing at
altitude. Most of us can expect to spend anywhere between 8 and 11 hours on the
bike. To add to the excitement a so-called "broom wagon" will take
those that fall behind and cannot maintain a minimum threshold speed out of the
race. Up to a quarter of all participants will not be able to complete the
challenge. In order to prepare we have spent countless hours on the dreadful
turbo trainer or out on the road often in miserable conditions since the
beginning of year. We have made a serious commitment and the impact on our
families has been substantial but we strongly feel that with your help it will
all be worthwhile (& yes, I do also love to get out on my bike!).
I am deeply grateful for your support and contributions. Thanks to your generous donations we have already exceeded the official target of GBP 2000 but the Emergency Information Service needs all the help it can get, so please continue to give!
I will come back to all of you with an update after the Etape.
Many thanks!
Christoph