<p>On Saturday 23 July my friend Tom and I are getting on our bikes at Land's End, Cornwall. Hopefully we'll be arriving in John O'Groats, Scotland 12 days later. I'll be honest: We're doing this because we want to and because it's theoretically possible that we'll enjoy it. However, everyone i've mentioned the ride to has asked, "Who are you doing it for?".</p> <p>Whilst it feels a little disingenuous to collect sponsorship when that isn't the motivation for the trip it also seems churlish not to, especially when there is a <a href="http://www.bbc.co.uk/news/uk-14078074">humanitarian catastrophe unfolding in East Africa</a>.</p> <p>So, don't feel obliged, and I won't be hassling anyone, but if you did feel like you wanted to donate to the Disasters Emergency Committee, they can certainly use the money. Every &pound;100 they receive will fund food parcels for 100 starving families.</p> <p>Like I said, it seems churlish not to.</p>