The concept: 

Start: Thursday 13^th May 2010, Bolton. 202 mile cycling adventure to raise as much money as possible for Macmillan Cancer Support. Finish: Sunday 16^th May 2010, Vauxhall.  Simply put, the OWR Project is a charity bike ride from Bolton to London.

The core of the project and key reason for both its creation and ongoing support is a certain Oliver William Richards. 

All money raised will go to Macmillan Cancer Research.