Kantar is supporting the Ukraine Appeal by the British Red Cross. This money will go to the Ukrainian Red Cross and the International Committee of the Red Cross to help on the ground in Ukraine and neighbouring countries. We will match donations from our Kantar colleagues up to $250,000.

The Red Cross plays a vital role in emergency response. They are local and global and have been doing this for 150 years. Their network of incredible staff and volunteers means they are uniquely placed to reach people in fearful and uncertain times.