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This year it's time to take on the big one, becoming Forty Five and Fat I decided to do the London Marathon for Fairtrade.
Why Fairtrade? Two billion people – a third of humanity – survive on less than $2 a day.
Unfair trade rules keep them in poverty, but they also face the global challenges of food shortages and climate change too. Fairtrade is a passionate movement for change, tackling poverty and injustice through trade. As a development organisation it brings together producers, businesses, communities and individuals to campaign for a fairer trade system. You can find out more information below or go to their website hereIn the Amazon rainforest straddling Bolivia, Brazil and Peru, Fairtrade helps nearly 30,000 families earn a decent living from harvesting Brazil nuts. The fair and stable pricing and premium for investment at the heart of Fairtrade standards underpin sustainable development in these communities while protecting the precious natural resources of the rainforest.
Through Fairtrade, millions of people working in certified producer organisations feel more secure and in control of their lives. The challenge now is to take this successful model and scale up the reach and impact of Fairtrade so that it can begin to truly transform trade in favour of the poor and disadvantaged.
PS Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving – they’ll never sell them on or send unwanted emails. Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. So it’s the most efficient way to donate - I raise more, whilst saving time and cutting costs for the charity.