Insurance Day for Dementia 2026 – Join the Campaign

On Thursday 26th November 2026, the insurance industry comes together for Insurance Day for Dementia once more - the flagship fundraising event of Insurance United Against Dementia, supporting Alzheimer’s Society.

This is your chance to join colleagues across the industry to raise vital funds, and help drive progress towards a world without dementia.

Why it matters:

- Half of the UK’s 300,000 insurance professionals will be affected by dementia

- Over £12 million raised since 2017, with a £20 million target by 2030

- Record-breaking fundraising in 2025—let’s make 2026 even bigger

Real progress is being made in research, treatment, and support—but we need your help to keep the momentum going.

Get involved

-Set up a linked JustGiving page and start fundraising

-Take part in team activities, challenges, or office events

-Join our Lunch & Learn webinar for inspiration and updates

-Volunteer at station collections or organise your own locally

Every pound raised helps fund life-changing research, vital support services, and hope for the future.

Sign up, get involved, and unite with us to beat dementia.