GroceryAid
London to Brussels Cycle 2024
On Thursday 5th September 150 grocery colleagues will be cycling from London to Brussels raising awareness and vital funds for their industry charity, GroceryAid.
Story
In September 2024, over 150 riders from the Grocery industry will be putting their bodies to the test, physically and mentally, all with the aim of raising vital funds for their industry charity, GroceryAid.
More colleagues than ever are reaching out for support. In 2022/2023 we experienced a 44% increase in the number of incidents of support and 34,958 incidents of emotional and practical help alone. Meeting this increased demand is only made possible through your support.
Starting in London, riders will cross to Calais, then cycle along canal paths, cycle lanes and cobblestone streets as they travel into the beautiful city of Bruges before finishing at in one of Europe’s best-preserved medieval cities and the home of cycling, Brussels, under the iconic landmark, the Atomium.
To find out some more information on what we do and how we help, please click here.
Good luck everyone!
I love the GroceryAid cycle. The sense of accomplishment is awesome. The GroceryAid team do a great job organising these events, so you can focus on raising money for such a fantastic cause and connecting with colleagues across the industry in an informal way.” James Waddy, Category Director - Bakery, Dairy and Local, Tesco plc
