The campaign is underpinned by a report of the same name developed in partnership with Boston Consulting Group, Goldman Sachs and Latham & Watkins, which provides recommendations for businesses looking to be better global allies.

Pride events and flying the rainbow flag are great ways for businesses to celebrate progress and show solidarity with their LGBTQI staff and the wider community. But to help those around the world facing discrimination and violence on a daily basis we need to do more. We are asking businesses to mark Pride by supporting LGBTQI activists and their organisations defending our communities and campaigning for equality in the most difficult places to be LGBTQI.

More than ever, as the world seeks to 'build back better', corporate support for equality is crucial. If ever there was a time for businesses to support the LGBTQI movement worldwide - to mark Pride with Purpose - it is now.

www.pridewithpurpose.com