This year, wear it pink takes place on Friday 24 October, during Breast Cancer Awareness Month.

Every pound you raise could help fund a life-saving research breakthrough. Give someone information they can rely on when they need it most. Or drive forward vital campaigning, to make sure everyone living with breast cancer gets the best possible treatment and care.

We’re on a mission to make sure that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. By wearing it pink this October, you can help us get there.